Competitiveness of the student in marketing activities:

ISBN-13: 9786203211009 / Angielski / Miękka / 200 str.

Sergey Zverev

Opis

The problem of formation of competitiveness of a university student in marketing activity on the basis of personality-activity and systemic approaches is investigated in the monograph. Pedagogical conditions of model realization are formulated. The notion of student's competitiveness is revealed, the system influence of marketing functions on the process of competitiveness formation is considered. The methodological basis, the stages of formation and the criteria of competitiveness formation are outlined. The monograph has a practice-oriented character and is addressed to the workers of educational sphere: heads and teachers of higher educational institutions and colleges, graduate students and applicants engaged in managerial and pedagogical activity, listeners of professional development of workers of education, students.

O autorze

Zverev, SergeyBorn in 1966, graduate of the Sverdlovsk Engineering and Pedagogical Institute. Author of more than 70 scientific publications on the problems of marketing of educational services. Head of the Department "Social and Humanitarian Disciplines" of the branch of the State Educational Institution of Higher Professional Education "K.G. Razumovsky Moscow State Technical University" in Meleuz, Republic of Belarus, candidate of pedagogical sciences, associate professor.