Competitive Strategies in European Banking

ISBN-13: 9780198773504 / Angielski / Miękka / 1994 / 304 str.

Jordi Canals

Opis

Profound changes have taken place in the role of banking in developed countries in recent years and further important structural alterations will surely follow. This study of European banking surveys both the changing structure of the commercial banking industry and the strategic implications of these changes. Drawing on Michael Porter's framework for industry and competitor analysis, Canals includes a general analysis of the economics of banking, in-depth studies of current trends in the five main EC countries, a look at strategic choices made by European banks, and an assessment of the pace of change.

Recenzje

A timely contribution to the literature on these issues ... this is a good book that will be useful to a wide range of readers who are interested in the recent changes in the European financial services industry, including practitioners, academics and students. The book is accessible and well structured. It should be of particular interest to students at the advanced undergraduate, MBA and postgraduate levels in courses like International Banking and Finance; Comparative Banking, and Domestic and International banking ... the paperback edition is good value for money for students and researchers.