Competitive Social Media Marketing Strategies

ISBN-13: 9781466697768 / Angielski / Twarda / 2016 / 340 str.

Wilson Ozuem; Gordon Bowen

Opis

"This book presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers' use of these online communities, highlighting pivotal issues such as brand management, customer loyalty, and online services"--