ISBN-13: 9780367479824 / Angielski / Twarda / 2020 / 186 str.
ISBN-13: 9780367479824 / Angielski / Twarda / 2020 / 186 str.
Contemporary businesses are exposed to global competition enhanced by new information technology and liberalized cross-border transactions in many industries. Drawing on contemporary research, this book addresses international business strategy formulation and implementation in the global competitive market.