ISBN-13: 9788323336860 / Angielski / Miękka / 2014 / 272 str.
To maintain competitiveness in the market, today's organizations have to take numerous actions, which fall into two categories: competing and cooperating. Parallel competition and cooperation can be regarded as an element of a current paradigm in management sciences (named "coopetition"). This volume features an analysis of selected activities by organizations oriented towards competition and cooperation.