Competition, Strategy, and Innovation: The Impact of Trends in Business and the Consumer World

ISBN-13: 9781032068909 / Angielski / Twarda / 2021 / 248 str.

Rafal Śliwiński; Lukasz Puślecki

Opis

Understanding the latest trends and technologies and their impact on enterprises, organizations or state administrations is essential to successfully develop a business in the age of Industry 4.0.

Spis treści

Introduction - Strategy, innovations and consumer under the influence of megatrends Rafał Śliwiński and Łukasz Puślecki Part I. Strategy and competitiveness 1. Artificial intelligence: a prerequisite for competitive advantage in e-commerce Rafał Śliwiński 2. Towards sustainable markets and business models – new trends in building competitive position Magdalena Śliwińska 3. Digital Megatrends and the Management Barriers They Form Grzegorz Sobiecki Part II. Consumer world 4. Understanding consumer perceived value in augmented reality　- implications for marketing activities Małgorzata Bartosik-Purgat and Milena Ratajczak-Mrozek 5. Consumer resistance to Internet of Things: a privacy perspective Tomasz Grzegorczyk 6. The effects of social media tools` usage in international marketing communication – corporation perspective Małgorzata Bartosik-Purgat, Michał Staszków and Michał Lemański Part III. Innovation 7. Accelerating R&D with Knowledge and New Technological Solutions – from Innovation Cooperation to Translational Innovation Łukasz Puślecki, Marek Dąbrowski, Michael Czekajlo and Mateusz Puślecki 8. Family business responsibility - allocation of profit and innovation planning Ewa Więcek-Janka and Alicja Hadryś-Nowak Conclusion - Looking Ahead 2030 Rafał Śliwiński and Łukasz Puślecki