ISBN-13: 9781783532247 / Angielski / Twarda / 2014 / 200 str.
ISBN-13: 9781783532247 / Angielski / Twarda / 2014 / 200 str.
Based on original research, current state-of-the-knowledge, and relevant examples, this book comprehensively outlines the process that managers can undertake to effectively and successfully implement a strategy that will help them achieve competitive advantage through sustainable innovation of products, services and business models.