Communication in International Development: Doing Good or Looking Good?

ISBN-13: 9781138569928 / Angielski / Miękka / 2018 / 182 str.

Florencia Enghel; Jessica Noske-Turner

Opis

International development stakeholders harness communication with two broad purposes: to do good, via communication for development and media assistance, and to communicate do-gooding, via public relations. This book aims to unpack the ways in which different efforts to do good via communication are combined with attempts to look good, be it to donor constituencies, policy-makers or journalists. This book is perfect for students and scholars in the areas of development communication and international development, and will also appeal to practitioners and officers working in international aid who are directly affected by the challenge to communicate for and about development.

Spis treści

Introduction. Communication in international development: towards theorizing across hybrid practices Florencia Enghel & Jessica Noske-Turner Part I "For" and "about": interrogating practices across domains  1. A "success story" unpacked: doing good and communicating do-gooding in the Videoletters Project Florencia Enghel  2. "Doing good" and "looking good" in global humanitarian reporting: is philanthro-journalism good news?  Martin Scott, Kate Wright & Mel Bunce  3. Shifting development discourses in public and in private: the case of the Scotland-Malawi partnership Ben Wilson  4. Communication about development and the challenge of doing well: donor branding in the West Bank Karin Gwinn Wilkins Part II What next? Rethinking conventional approaches  5. Becoming visible: an institutional histories approach to understanding the practices and tensions in communication for development Jessica Noske-Turner, Jo Tacchi & Vinod Pavarala  6. For celebrity communication about development to do good: reframing purpose and discourses Lauren Kogen  7. Communication and evaluation: can a decision-making hybrid reframe an age-old dichotomy? Ricardo Ramírez & Wendy Quarry  8. Communicating development results in an emerging "post-aid" era Peter da Costa Epilogue: what’s bad about "looking good"? Can it be done better? Silvio Waisbord