Communication for Development: A Practical Handbook

ISBN-13: 9781784538194 / Angielski / Twarda / 2022 / 472 str.

John Tuckey

Opis

Broadcasting is now an important part of the international aid effort, and as such communication for development has ambitious aims: to save lives, improve livelihoods and end corruption. In order to achieve this, specialist innovative production techniques and formats are required. This book provides a practical and thorough guide to the production of effective broadcasting for development. It covers four key areas of communication: humanitarian broadcasting in emergencies; distance learning; empowerment, good governance and human rights; broadcasting for behaviour and social change. Tuckey takes us through each stage from project design, to selecting and training a production team and developing formats, with key emphasis on the inclusion of local communities.