Communication for Competitive Tourism Development

ISBN-13: 9783659779565 / Angielski / Miękka / 2016 / 136 str.

Wilson Okaka

Opis

This book, Communication for Competitive Tourism Development, was crafted for multiple stakeholders who are interested or involved in developing competitive or quality tourism service delivery in Africa and the rest of the global tourism world. Many tourism and wildlife business operators, students, professionals, policy and decision makers, researchers, politicians, civil society organisations, journalists, communicators, project managers, and media practitioners will find book very handy. There are useful communication tips and photographs. There are 8 simple chapters: CHAPTER 1 Introduction, Background, and Context (5-14) CHAPTER 2 Sir Winston Churchill-The Pearl of Africa (15-35) CHAPTER 3 Prospects of Eco-Tourism Development (36-52) CHAPTER 4 ICT for Sustainable Quality Tourism (54-66) CHAPTER 5 The Media, Tourism, and Environment (67-93) CHAPTER 6 Media Eco-Sanity Tourism Advocacy Communication Public Campaigns (94-104) CHAPTER 7 Capacity Building for Competiveness (105-109) Chapter 8 A Tribute to a Foreign Tourist in the USA (110-119) Bibliography (120-126)

O autorze

Professor Wilson Okaka is a Ugandan communication professional trained in Uganda, UK, Italy, Sweden,USA. He has published conference papers, books, and peer-reviewed articles. He is a member of media, science, research, and education networks. He is a lecturer at Kyambogo University, Uganda and has toured Africa, Middle East, Asia, USA, and Europe.