Communication and Channel Systems in Tourism Marketing

ISBN-13: 9781560245803 / Angielski / Twarda / 1994 / 274 str.

Muzaffer Uysal

Opis

Explores the advantages and disadvantages of a wide variety of media for getting information to potential customers of the tourist industry, including word-of-mouth, brochures, travel agents, magazines, broadcasts, and slogans. Published simultaneously as Journal of Travel and Tourism Marketing, v.2, nos.2/3 (1993). Paper edition (581-6), $19.95.

O autorze

Uysal, Muzaffer; Fesenmaier, Daniel