Communication Strategies for Corporate Leaders: Implications for the Global Market

ISBN-13: 9781138047914 / Angielski / Twarda / 2017 / 268 str.

Pragyan Rath; Apoorva Bharadwaj

Opis

This volume:

• Develops persuasion strategies based on argumentation tactics derived, for example, from legal cross-examination.
• Introduces ‘problematisation’ and ‘deconstruction’ as effective communication tools

• Positions business writing methods as taxonomical tenets that can help tackle complex business scenarios.

Spis treści

List of Figures.  List of Tables.  List of Scripts.  List of Commentaries and Explanations.  List of Case Studies and Caselets.  Acknowledgements.  1. Prelude to Communication Strategies for Global Corporate Leaders  2. Walk the Talk: Application of Communication Strategy  3. Checkmate: Persuade to Win  4.  You’ve Got Mail: Strategy in Style  5. Sherlock Holmes in Action: Managerial Investigations (Cases, Reports, Proposals, Plans).  Appendix Case 1: Taking the Cake Ben Gerson.  Appendix Case 2: The CEO’s Private Investigation Joseph Finder.  Index