Communication Research Measures III: A Sourcebook

ISBN-13: 9781138304406 / Angielski / Twarda / 2019 / 528 str.

Elizabeth E. Graham; Joseph P. Mazer

Opis

Building on the measures included in the original 1994 volume and subsequent 2009 volume, Communication Research Measures III: A Sourcebook extends its coverage of measurement issues and trends across the entire communication discipline.

 

Spis treści

Part I: Measurement Trends and Issues  1. Measurement in Interpersonal Communication  2. Measurement in Family Communication  3. Measurement in Health Communication  4. Measurement in Instructional Communication  5. Measurement in Intergroup Communication  6. Measurement in Organizational Communication  7. Measurement in Sports Communication  8. Measurement in Public Relations  9. Measurement in Computer-Mediated Communication  10. Measurement in Intercultural and Cross-Cultural Communication  11. Measurement in Mass Communication  Part II: Measure Profiles