Communication Models for the Study of Mass Communications: For the Study of Mass Communications

ISBN-13: 9781138146167 / Angielski / Twarda / 2016 / 238 str.

Denis McQuail; Sven Windahl

Opis

Presents the main existing models of the mass communications process which have been developed during the last thirty years, providing brief descriptions of the most significant concepts and ideas in the study of mass communication, using graphic and verbal models.

Spis treści

1. Introduction  2. Basic Models  3. Personal Influence, Diffusion and Short-Term Effects of Mass Communication on Individuals  4. Effects of Mass Communication on Culture and Society  5. Audience-Centred Models  6. Media Organisation, Selection and Production  7. Planned Communication  8. New Media and The Information Society  9. International Communication  Index