Communication: Leading 08.08

ISBN-13: 9781841123646 / Angielski / Miękka / 2002 / 118 str.

Roger Cartwright

Opis

Fast track route to mastering all aspects of successful communication

Covers the key areas of communication, from knowing your audience to understanding body language, and from building networks of contacts to using stories

Examples and lessons from benchmark businesses, including American Express and The Body Shop and ideas from the smartest thinkers, including Naomi Klein, Richard Lewis and Frances Cairncross

Includes a glossary of key concepts and a comprehensive resources guide

Roger Cartwright is a consultant and author specializing in organizational behaviour, management, customer care and tourism. He is the author of over 20 books and has been responsible for the implementation of management development programs run in the US, Europe and India.

Spis treści

Introduction to Express Exec

Introduction to Communication

What is Communication?

The Evolution of Communication

The E–Dimension of Communication

The Global Dimension of Communication

The State of the Art in Communication

In Practice: Communication Success Stories

Key Communication Concepts and Thinkers

Communication Resources

Ten Steps to Making Communication Work

Frequently Asked Questions (FAQs)

Index

O autorze

ROGER CARTWRIGHT is a consultant and author specializing in organizational behaviour, management, customer care and tourism. He is the author of over 20 books and has been responsible for the implementation of management development programs run in the US, Europe and India.

Blurb

ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world′s smartest thinkers.

ExpressExec is organised into ten core subject areas making it easy to find the information you need:

01 Innovation
02 Enterprise
03 Strategy
04 Marketing
05 Finance
06 Operations and Technology
07 Organizations
08 Leading
09 People
10 Life and Work

ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.