Communication And Branding: Relevance Of Design And Its Elements

ISBN-13: 9783659824265 / Angielski / Miękka / 2016 / 60 str.

Vyas Hir

Opis

The book aims to bring out powerful ways to track what's working and what's not in terms of websites, packaging and at the store-and to ensure that how one can get the maximum impact for one's brand. It explains how innovative designers, web interaction designers and visual merchandisers can grow and build their brands. It explores the value of design elements and its role in branding and communication. It provides a more in-depth explanation of how design elements in the store, on the website and packaging can be incorporated into company's brand strategy.

O autorze

Hir did her MSc. in Environmental Science and her Phd in Ergonomics from National Instiute of Occupational Health. She did a FDP Program in Industrial design from National Institute of Design. She is currently working as an Assistant professor at National Institute of Fashion technology. She has worked in varied areas of design and user studies.