Communicating in Business, International Edition

ISBN-13: 9781111971762 / Angielski / Miękka / 2012 / 592 str.

Scot Ober

Opis

This title offers a realistic approach to communication in today's organizations. The text covers the most important business communication concepts in detail, and thoroughly integrates coverage of today's social media and other communication technologies.

Spis treści

Part 1: COMMUNICATING IN BUSINESS: THE FOUNDATIONS.1. Foundations of Business Communication.2. Intercultural and Team Communication.3. Interpersonal Communication.Part II: DEVELOPING YOUR BUSINESS WRITING SKILLS.4. The Process of Writing.5. The Process of Revision.Part III: WRITTEN COMMUNICATION.6. Writing Positive and Neutral Messages.7. Writing Persuasive Messages.8. Writing Bad-New Messages.Part IV: WRITING REPORTS.9. Planning the Report.10. Report Writing.Part V: ORAL AND EMPLOYMENT COMMUNICATION.11. Oral Presentations.12. Employment Communication.

O autorze

Scot Ober (Ph.D, Ohio State) is a full-time consultant in business communication and document processing. Prior to his consulting career, Dr. Ober was Professor of Business at Ball State University. In addition to having taught Business Communication for over twenty years, he served as Editor of the Business Communication Quarterly for 1995 and 1996 and conducted an MBA-level Distance Learning Program through Ball State University. Amy Newman is a member of the faculty of management communication (emerita) at the Cornell University SC Johnson College of Business in the School of Hotel Administration and the Dyson School of Applied Economics and Management. As a senior lecturer for 17 years, she taught courses in business writing, oral communication, persuasive communication, corporate and crisis communication and organizational behavior. Ms. Newman also served as the faculty director of Grand Challenges @Dyson, a community-engaged learning curriculum. Ms. Newman was also an adjunct instructor at Ithaca College; Milano, The New School for Management and Urban Policy in New York City; and eCornell, where she taught classes online. She has won several awards for excellence in teaching and student advising and received grants to develop technology-based learning solutions. She also developed several online courses for working professionals through eCornell. Prior to joining Cornell, Ms. Newman spent 20 years working for large companies, such as Canon, Reuters and Scholastic. Internally, she held senior-level management positions in human resources and leadership development. As an external consultant, she worked to improve communication and employee performance in hospitality, technology, education, publishing, financial services and entertainment companies. A graduate of Cornell University and Milano, Ms. Newman is also author of BUILDING LEADERSHIP CHARACTER and several editions of BUSINESS COMMUNICATION: IN PERSON, IN PRINT, ONLINE. Since 2010, she has maintained a blog of news stories about business communication and character at amynewman.com.