Communicating for Development: Experience in the Urban Environment

ISBN-13: 9781853395420 / Angielski / Miękka / 2002 / 296 str.

Catalin Gandelsonas

Opis

This book reflects current thinking on communicating knowledge to achieve development in the urban environment. The subject is vital as by the year 2050 it is estimated that most of the world's population will be urban, and a very high percentage will be poor.
-Communicating for Development- examines this topic from a variety of perspectives, offers critical analysis and new ideas in relation to communication methods and suggests ways of overcoming gaps and barriers in the communication process. It highlights the role of social networks as social capital, NGOs, Community Based Organizations (CBOs) local academics and governments as a link between researchers and communities, and different types of media suitable for the community's culture. It also shows how specific communication tools can best be used to transfer knowledge to communities located in different geographical contexts with different cultures.
Moreover, the book challenges traditional participatory methods, and proposes instead the application of new communication and knowledge management methods currently used in business management.