Communicating Through a Pandemic: A Chronicle of Experiences, Lessons Learned, and a Vision for the Future

ISBN-13: 9781032212531 / Angielski / Miękka / 2023 / 200 str.

Amelia Burke-Garcia

Opis

This easy-to-read guidebook helps marketers and health communicators alike understand the COVID-19 pandemic, learn from it, and plan for future emergencies that may require a need to draw on the same set of skills.

Spis treści

Chapter 1: Introduction – A.K.A. My Pandemic Story Chapter 2: A Brief History of Pandemic Communication Chapter 3: Dimensions of Crisis and Emergency Response Communication Chapter 4: Pandemic Communication in Our Current Media Communication Environment Chapter 5: Phases of Messaging Chapter 6: Audience Group Experiences Chapter 7: Disparities Already Existed – The Pandemic Just Exacerbated Them Chapter 8: Introducing How Right Now & Other Pandemic Communication Efforts Chapter 9: Building a Team and a Communication Campaign in the Middle of a Global Pandemic Chapter 10: Conclusions, Lessons Learned, and a Vision for the Future