Communicating Sustainability

ISBN-13: 9781138963061 / Angielski / Miękka / 2018 / 226 str.

Margaret Robertson

Opis

The topic of sustainability is vast and complex and includes multiple aspects of human culture and the biosphere which are connected to each other, impact each other, and depend on each other; it involves myriad systems and processes, many of which are too large, too small, too fast, or too slow to see. Verbal explanations about the theories, issues, and potential solutions of sustainability often seem abstract, vague, or overwhelming. "

Communicating Sustainability "uses evidence-based strategies to make sustainability vivid, accessible, and comprehensible. Like the field of sustainability itself, the multidisciplinary array of disconnected research is complex and confusing to most people, when it is seen at all. This book brings together research and theory from a diverse spectrum of specialties: visual perception; semiotics; wayfinding; education and pedagogy; environmental design; museum exhibit design; interpretive signage design; interpretative methods for zoos, parks, and other sites; courtroom litigation; communication studies; storytelling; information graphics; and graphic design. It will distil the research into concepts and structures that are accessible and usable and then synthesize the fields of inquiry.

Spis treści

PART I  Perception and Communication  1. Context: Why It Matters  2. Perception and Cognition  3. Communication Principles  PART II Making Sustainability Visible  4. Metaphor  5. Stories  6. Interpretative Exhibits and Signs  7. Wayfinding  8. Visible processes  PART III Practical Details  9. Graphic Design 101  10.  Images  11. Graphs and Diagrams  12. Reporting Tools  13. Digital Media  14. Meetings  15. Communication Tools

O autorze

Margaret Robertson is a member of the American Society of Landscape Architects (ASLA) and teaches at Lane Community College in Eugene, Oregon, USA, where she coordinates the Sustainability degree program. She is the author of Sustainability Principles and Practice (second edition) and Dictionary of Sustainability.