Communicating Emergency Preparedness: Strategies for Creating a Disaster Resilient Public

ISBN-13: 9781420065107 / Angielski / Twarda / 2009 / 286 str.

Damon Coppola; Erin K. Maloney

Opis

Recent events worldwide have made disaster preparedness and disaster communication to the public a crucial concern. September 11^th, the Indian Ocean tsunami, Hurricane Katrina, and other mega-disasters have highlighted not only a woeful lack of community awareness of vulnerability but also the absence of a clear protocol for what to do as events unfold. The first book dedicated solely to the topic of pre-disaster communication, Communicating Emergency Preparedness: Strategies for Creating a Disaster Resilient Public presents the best ways to inform communities about disaster risk factors, response plans, and emergency procedures without fomenting panic or paranoia. A public awareness campaign is the critical tool to help communities prepare themselves and to mitigate the human and economic impact of disasters. The authors provide an overview and history of public disaster preparedness education and then proceed to explore risk management and the development of a campaign strategy. They include specific instruction on how those charged with developing these programs can obtain funding from donors, foundations, and government grants. Real Examples of Successful Programs The second half of the book features a series of case studies which identify various public awareness campaigns that have been successfully conducted in different communities. The text provides program facts and contact information for those who designed and executed the campaigns to enable communities to model their own efforts based on what has worked in the past. Recognizing that knowledge is the best defense, this comprehensive, practical resource provides public administration officials, emergency managers, evacuation coordinators, and community leaders at the local and national level with the background and tools needed to plan, design, and carry out effective public disaster preparedness campaigns.

Spis treści

Public Disaster Preparedness: In Theory and In Practice
Communication Science: A Primer
Social Marketing
The Public Disaster Preparedness Process: A Systems Approach
Purpose, Goals, and Objectives
Seeing the Bigger Picture: Communication as One Component of a Larger Solution
Requirements of a Public Education Campaign
The Dangers of Failed Risk Communication

Managing Risk, Emergencies, and Disasters
Fundamental Emergency Management Concepts
The Management of Risk
The Management of Emergencies and Disasters: Emergency Management Functions
The Management of Emergencies and Disasters: Emergency Management Structures
Governmental Preparedness Actions
Individual and Business Preparedness
Jurisdictional Management and Control: Defining Responsibility
What is Public Emergency Preparedness?
The Advantages of a Trained Public

The Campaign — Step 1: Early Planning
Define the Problem
Market Research
Existing Program Research and Gap Analysis
Determine Project Feasibility
Establish Realistic Goals and Objectives
Form the Planning Team and Coalition
Drawing Up Partnership Plans
Project Management

Step 2: Develop a Campaign Strategy
Project Kickoff
The Campaign Strategy
Selecting Appropriate Settings, Channels, and Methods
Selecting Communication Channels and Methods
Selecting Communicators
Design and Develop Message Content
Creating Targeted Materials
Social Norms
Design Materials
Activities and Events Planning
Establishing a Project Timetable
Creating the Comprehensive Communication Plan
Pre-Testing and Adjusting Campaign Materials

Campaign Implementation and Evaluation
Campaign Launch
The Media
Evaluation
Objectivity in Evaluation
The Justification for Evaluation
Process Evaluation
Experimental and Quasi-Experimental Design

Program Support
Types of Program Support
Sources of Support
Implementing a Fundraising Strategy
Fundraising Strategy Factors
Asking for Stuff

Emergency Management Public Education Case Studies
Multi-Cultural Disaster Preparedness Campaign
Multi-Cultural Disaster Preparedness Campaign 
Preparing Children for Emergencies
Organized Training for Communities
Children’s "Edutainment" Program
Disaster Preparedness at Religious Institutions
Earthquake Readiness Taught to a Population Who Speaks English as a Second Language
Citywide Preparedness Effort
Volunteer Emergency Preparedness Program
Teaching Emergency Preparedness in Schools
Emergency Preparedness in Public Transportation 
FEMA Prepares Children for Disasters
Disaster Preparedness in Schools
Emergency Preparedness in Neighborhoods
Public Private Partnership for Disaster Preparedness
National Public Education Effort

Appendix: Websites and Downloadable Guides Found on the Internet
Index