Communicating Construction: Insight, Experience and Best Practice

ISBN-13: 9780367373801 / Angielski / Twarda / 2021 / 216 str.

Penny Norton; Liz Male

Opis

This book is a wide-ranging exploration of PR and communication in the construction industry, with a strong emphasis on communications theory, strategy and technique.

Spis treści

1. Introduction 2. Communications for planning: effective communication through consultation 3. Communications for architecture: telling the stories about our places and cities – communications strategies for architecture and urbanism 4. Communications for major contractors: embracing twenty-first-century communications challenges 5. Communications for specialist subcontractors: demonstrating value in the specialist supply chain 6. Communications for construction products: promotional practices from specification to installation 7. Communications for infrastructure: successful stakeholder engagement on transport and infrastructure projects 8. Communications for building consultancies: strategies, methods and examples 9. Communications for construction technology: adopting a strategic approach to a rapidly changing sector 10. Communications for sustainability: sustainability communications in construction and the built environment 11. Conclusion: the future of communicating construction