Foreword xiIntroduction xiiiIndividuality xviRelevance xviIteration xviiFeedback xviiiStakes xviiiPart 1 Speaking with Conviction and Writing for Impact 11 Adopting a Communication Mindset 3Know Your AIM 3Beyond AIM: The Leadership Communication Canvas 142 Speaking with Conviction 25Managing Your Anxiety 26Verbal, Vocal, Visual: Your Recipe for Successful Communication 293 Writing for Impact: Active, Brief, and Clear 45Active 46Brief 47Clear 48Synthesis > Summary 48The Yin and Yang of Writing: Style and Content 50The Power of Editing (Others' Work and Your Own) 53Part 2 Tailoring Your Communication to Goal, Setting, or Identity 574 Tailoring Your Communication to Your Goal 59Pitching 59Storytelling 69Disclosing Personally 825 Tailoring Your Communication to Your Setting 91Meetings 91Virtual Meetings 97On Stage (TED Talks, LOWKeynotes, and the Like) 99When Co-Presenting 101When Fielding Questions 103When Using Slides 1076 Tailoring Your Communication to Your Identity 111Leading in Your Second (or Third, or Fourth) Language 112Leading as an LGBTQ Person 113Leading as a Woman 123Leading as a Rookie 129Leading as a Military Veteran 131Part 3 Scaling Your Leadership: The Communication Coaching Process 1397 When Being Coached 141Establishing Your Goals 141Selecting Your Coach 143Adopting a Coaching Mindset 1458 When Coaching Others 147What Makes a Great Coach? 147Defining the Coaching Role 149Tools of the Trade 1509 Creating a Coaching Culture 157Everyone Can Coach (But Not Everyone Should) 157Embracing Radical Candor 159Mirroring and Modeling Best Practices 163Epilogue: It's in Your Hands Now 165Appendix A: Power Verbs 169Appendix B: Memo on the Quality of Memos 173Appendix C: More Tips on Winning Writing from Glenn Kramon 179Appendix D: The Leadership Communication Bookshelf 183Bibliography 187Acknowledgments 191About the Authors 195Index 197
JD Schramm founded the Mastery in Communication Initiative at Stanford's Graduate School of Business, where he's served as lecturer in Organizational Behavior since 2007.Kara Levy is an executive communication and leadership coach who's offered thousands the tools to communicate more confidently. She holds an MFA in fiction writing from Columbia University.