Common Sense Rules: What you really need to know about business

ISBN-13: 9781847940278 / Angielski / Miękka / 2010 / 304 str.

Deborah Meaden

Opis

Shares the author's insights and observations gleaned from a life lived in business. This book analyses why her first enterprise, which started so promisingly, turned sour. It explains why turning down a multimillion-pound offer for her chain of holiday parks was the best decision she ever made.

Recenzje

A refreshingly sensible look at an area plagued by hype and mythology Management Today

O autorze

Successful UK businesswoman and entrepreneur Deborah Meaden is best known as one of the dragons from BBC2's hit show Dragons' Den.

She's had an extremely successful career in business, starting out at the age of 19 with her own glass and ceramics import company, moving on to open one of the first UK franchises for Stefanel, an Italian footwear and clothing firm, and eventually joining the family company, Weststar Holidays. She staged a management buyout in 2000, and in 2007 sold the business in a deal worth £83 million, giving her the freedom and capital to invest in new opportunities.

Her Dragons' Den investments range from MixAlbum, an automated music mixing system, and Magic Whiteboard, a product that combines the best of a flipchart and a whiteboard, to yoodoodoll, a doll that you can make resemble anyone you like (or dislike).