Commercializing Religion: Mixing sacred with profane : A research study on religious iconography in Advertisements

ISBN-13: 9783659106248 / Angielski / Miękka / 2012 / 52 str.

Muhammad Awais

Opis

Commercializing religion mixing sacred with profane is a retort to the practice of amalgamating religious symbolism and holy iconography in marketing messages and promotional communications. To create a desire in audience religion is being used as tempting concept to convert possible audiences into buyers and consumers. This reveals current standing of creed and religion in our society. This research is an enquiry in relationship between religion, sacred imagery and attitude towards religious iconography.

O autorze

Muhammad Awais Memon is MS Management Sciences student at SZABIST , Karachi. He is also author of the book " Mapping Retail Spots : A Retail Branding Perspective".