Commercial Nationalism: Selling the Nation and Nationalizing the Sell

ISBN-13: 9781137500984 / Angielski / Twarda / 2015 / 202 str.

Zala Volcic; Mark Andrejevic

Opis

This book intervenes in discussions of the fate of nationalism and national identity by exploring the relationship between state appropriation of marketing and branding strategies on the one hand, and, on the other, the commercial mobilization of nationalist discourses.

O autorze

Graeme Turner, University of Queensland, Australia Nicholas Carah, University of Queensland, Australia Eric Louw, University of Queensland, Australia Juan Sanin, Monash University, Australia Fan Yang, University of Maryland, USA Giang Nguyen-Thu, Vietnam National University, Vietnam Magdalena Kania-Lundholm, Uppsala University, Sweden Michela Ardizzoni, University of Colorado, USA Nadia Kaneva, University of Denver, USA