Commercial Distribution in Europe (Routledge Revivals)

ISBN-13: 9781138815452 / Angielski / Twarda / 2014 / 246 str.

John Dawson

Opis

The physical distribution of products is an important element in the marketing operations of all productive enterprises, and in many cases efficient distribution is the most important single factor leading to success. With the emergence of post-industrial society the role of distribution has come to increasingly be viewed as a generator of wealth in the economy, attracting the interest of public policy makers anxious to influence investment, employment and efficiency in the sector.

Spis treści

List of Tables;  List of Figures;  Preface;  1. The Distributive Industries and Post-industrial Society  2. The Changing European Consumer  3. Revolution in the Retail Trades  4. Wholesaling in Post-industrial Europe  5. Governmental Intervention in Distribution  6. Future Trends in Distribution;  Bibliography;  Index

O autorze

Dawson, John