Commercial Creatives: Make an Income from Creative Hobbies and Skills

ISBN-13: 9781481104784 / Angielski / Miękka / 2012 / 246 str.

Mike Carthew; Anna Ward

Opis

This book will help you gain recognition and generate income from your creative hobbies and skills. Advice and insights from some of the world's most successful, self-employed creatives make this a vital resource. Interviews with some of the world's Top 10 Etsy sellers, advice from an illustrator who sold 5000 prints in 24 hours, how to upscale from crafters with over 40,000 sales and much more. You'll also learn about how to price your craft work using the concept of perceived value. This is just the tip of the iceberg. Running a large online craft community, the authors realise that ambitious creatives and crafters need more than a route to market for their work. They need strategy. Commercial Creatives reveals how to capitalise on the sea change in the craft economy. More than any time in history, individuals have the tools necessary to access huge audiences and make an income from their creative passions. However, craft and creative marketplaces are crowded and competitive. Through an insightful approach and well-considered strategy, Commercial Creatives shows how you can take your work to the right audience in an effective way.