Comedy, Cameos, and Campaign Communication

ISBN-13: 9781032429052 / Twarda / 2023 / 144 str.

USA) Jason (California State Polytechnic University Pomona

Opis

This book provides a thorough foundation for understanding the shift from political campaigning via legacy news media to campaigning through entertainment media.

Spis treści

1. The Long Tail: The Effects of Media Choice and Audience Fragmentation on the Campaign Process 2. Merch, Fandom, and Sports Metaphors: The Commodification of the Modern Campaign 3. From Daytime Talk to Late Night Punchlines: Campaign Strategy and Soft News 4. Sitcoms and Satire: The Art of the Political Cameo 5. Partnerships in Pop Culture: Courting the Celebrity Endorsement 6. The Instaworthy Campaign: Gaming, Streaming, and Social Media 7. Trivialization or Accessibility? The Democratic Implications of Entertaining the Electorate

O autorze

Jason Turcotte is Associate Professor of Communication at California State Polytechnic University, Pomona, USA.