Collecting, Managing, and Assessing Data Using Sample Surveys

ISBN-13: 9780521863117 / Angielski / Twarda / 2012 / 560 str.

Peter Stopher

Opis

A step-by-step guide to the design and implementation of surveys.

Recenzje

'This is a 'must have' reference for all people who want to design, conduct and/or communicate market research. It addresses material that builds on more traditional texts but adds value in many ways. In particular, it sheds light on the critical importance of correct sampling and valid questionnaire design as the core of good research. Peter Stopher leaves no stone unturned in his quest to ensure that researchers understand what is needed in their planning, execution and delivery. He provides a comprehensive, rigorous and evidence-based coverage of the basics of survey methodology, with enough nuggets of more advanced and often-neglected topics to be of interest to the experienced practitioner.' Philip Mitchell-Taverner, Taverner Research

Spis treści

List of figures; List of tables; 1. Introduction; 2. Basic statistics and probability; 3. Basic issues in surveys; 4. Ethics of surveys of human populations; 5. Design a survey; 6. Methods for conducting surveys of human populations; 7. Focus groups; 8. Design of survey instruments; 9. Design of questions and question wording; 10. Special issues for qualitative and preference surveys; 11. Design of data collection procedures; 12. Pilot surveys and pretests; 13. Sample design and sampling; 14. Repetitive surveys; 15. Survey economics; 16. Survey implementation; 17. Web-based surveys; 18. Coding and data entry; 19. Data expansion and weighting; 20. Nonresponse; 21. Measuring data quality; 22. Future directions in survey procedures; 23. Documenting and archiving; References; Index.