Collaborate or Die: How Being a Jerk Kills Ideas and Careers

ISBN-13: 9780692417201 / Angielski / Miękka / 2016 / 104 str.

Brett Craig

Opis

In Collaborate or Die, Deutsch LA Executive Creative Director, Brett Craig, argues that natural talent aside, the success of your ideas - and your entire creative career - hinge on your ability to work well with others. The book is a fast-paced, illuminating look at how to be a great collaborator and how collaboration makes ideas better. It also examines the pitfalls, all creative people face, that prevent collaboration. While Craig cites stories from his career working for top national ad agencies, the book is for any creative person, in any creative field. It's also a warning for those who cannot - or will not - collaborate.