Cold Chain Collaboration of High Pressure Processing Foods & Beverages

ISBN-13: 9786138923305 / Angielski / Miękka / 2020 / 68 str.

Jun Chen

Opis

This book mainly focuses on how to ensure the improvement in color, taste and texture of foods like vegetables and fruit handled by ultra-high pressure process through reasonable design and implementation, and to acquire the methods of improving the customer satisfaction and core competitiveness of enterprises by means of ultra-high pressure process as well as cold chain production and transport for perishable food. With the combination of practical conditions of food enterprises in domestic circumstance and broad and focus on HPP food, in-depth researches on the pricing and sales strategies are conducted from customers' final choice behavior in food of different fresh tastes; and on such basis, we can systematically study such decision-making problems as cold-chain transportation and inventory of ultra-high pressure food producers and retailers and the coordinating mechanism between the upstream and downstream enterprises from the angle of supply chain. Thus, we can establish theories and methods on the supply chain and cold chain management of ultra-high pressure processed food and provide theoretical foundation and practical operation reference for supply chain management.

O autorze

Chen, Jun
Jun Chen has 28 years proven management and executive experience in supply chain solution FMCG and Cross board E-business, logistics management in MNC and Fortune 500 companies. Has a Doctorate of Business and Administration from Grenoble Ecole De Management. Published a book and 10 articles in SCI, CSSCI and other core journals in China.