Coercion: Why We Listen to What They Say

ISBN-13: 9781573228299 / Angielski / Miękka / 2000 / 304 str.

Douglas Rushkoff

Opis

Noted media pundit and author of Playing the FutureDouglas Rushkoff gives a devastating critique of the influence techniques behind our culture of rampant consumerism. With a skilled analysis of how experts in the fields of marketing, advertising, retail atmospherics, and hand-selling attempt to take away our ability to make rational decisions, Rushkoff delivers a bracing account of media ecology today, consumerismin America, andwhy we buy what we buy, helping us recognize when we're being treated like consumers instead of human beings."