Co-Innovation Platforms: A Playbook for Enabling Innovation and Ecosystem Growth

ISBN-13: 9783030759766 / Angielski / Twarda / 2021 / 236 str.

Tammy L. Madsen; David Cruickshank

Spis treści

1: Introduction to Co-Innovation Platforms.- 2: Platforms: What and How?.- 3: What is Co-Innovation?.- 4: Building Successful Co-Innovation Platforms.- 5: Remaining Frictionless: Intellectual Property.- 6: Bringing it all together.

O autorze

Tammy L. Madsen (Phd UCLA) is the W.M. Keck Foundation Chair and Professor of Strategic Management and Innovation and a former Associate Dean at the Leavey School of Business, Santa Clara University. She teaches and consults in the areas of strategy, digital transformation and innovation and is the co-author of Modern Competitive Strategy.

 

David Cruickshank, Vice President of SAP multi-Cloud Service Operations, SAP, has worked for several innovative companies in Silicon Valley. His experiences over three decades, from the PC revolution to the edge of hyperscaler multicloud devOps automation and managed services, contribute to his passion for co-innovation.

Blurb

"Operational leaders working in the 21st century know the truth: the future is not created, the future is co-created. This book shows you how to use a co-innovation platform to advance innovation, scale, and growth. A refreshing read with clear, actionable insights – Co-Innovation Platforms provides that practical guidance for you to build what comes next.” 

--Nilofer Merchant,

An operational leader with companies like Apple, Adobe, and Autodesk, having driven 18 billion in revenues. One of the top 50 management thinkers, and top 10 HR thinkers. Author of three best selling books including the Harvard published 11 Rules for Creating Value in the Social Era. 

 "Tammy Madsen and David Cruickshank have developed a fresh perspective on platforms, built on both good theory and extensive practice.  If you want to obtain more from your platform, get more involved with the participants in your ecosystem, and open up your resources to them -- You'll get more collaborations, more innovations, and faster growth as a result!"

-- Henry Chesbrough, Professor at UC Berkeley's Haas School of Business, and Professor of Open Innovation at Luiss University, Rome

 “Innovation is seldom accomplished alone and it’s high time the practice of co-innovation is laid out for organizations to build upon. David and Tammy establish the foundation for collaborative breakthroughs in their bold playbook.”

-- Steve Lucas, CEO ICIMS, inc.

Strategies and practices for growing ecosystems are increasingly important in shaping industries and markets. Sustaining productive innovation is not just about you. It depends on others as well as your willingness and ability to collaborate effectively. This book is about how to use, as well as develop, a co-innovation platform to accelerate innovation and sustain ecosystem growth. It will show how you, your team and your organization can create and foster collaborative innovation among a diverse set of organizations that are located outside of your company’s hierarchy.

A co-innovation platform provides an environment where firms can combine or recombine ideas to generate novel solutions. A distinctive feature of the co-innovation platform is its resource-open and hands-on approach to innovation. For many organizations, resource limitations, organizational obstacles and/or time constraints kill an idea before it takes shape. By providing access to demand-side and supply-side resources and capabilities to facilitate co-innovation, the platform solves this problem and shapes the ecosystem’s innovation trajectory from the ground up. This book provides strategic and practical guidance for orchestrating collaborative problem solving and ecosystem growth.

Tammy L. Madsen (Phd UCLA) is the Keck Professor of Strategic Management and Innovation and a former Associate Dean at the Leavey School of Business, Santa Clara University. She teaches and consults in the areas of strategy, digital transformation and innovation and is the co-author of Modern Competitive Strategy.

David Cruickshank, Vice President of SAP multi-Cloud Service Operations, SAP, has worked for several innovative companies in Silicon Valley. His experiences over three decades, from the PC revolution to the edge of hyperscaler multicloud devops automation and managed services, contribute to his passion for co-innovation.