Classical Rhetoric and Modern Public Relations: An Isocratean Model

ISBN-13: 9780415626002 / Angielski / Twarda / 2012 / 208 str.

Charles Marsh

Opis

This book expands the theoretical foundations of modern public relations, a growing young profession that lacked even a name until the 20th century. As the discipline seeks guiding theories and paradigms, rhetorics both ancient and modern have proven to be fruitful fields of exploration. Charles Marsh presents Isocratean rhetoric as an instructive antecedent.

Spis treści

1. Isocrates and Modern Public Relations: An Overview  2. Sophrosyne and Dikaiosyne: Isocrates’ Concentric Ethics  3. Peitho: An Isocratean Model of Persuasion  4. Homonoia: Isocratean Rhetoric and Public Relations’ Social Harmony Frameworks 5. Koinos Bios: Isocratean Rhetoric and the Reflective Paradigm  6. Logos and Dunamis: Isocratean Rhetoric and Postmodern Public Relations  7. Syggrammata: Isocratean Planning and New Media  8. Paideia: Isocrates’ Rhetorical Education  9. Antilogia: Speaking Against Isocrates  10. Mimesis: Rediscovering Isocrates

O autorze

Charles Marsh is the Oscar Stauffer Professor of Journalism and Mass Communications at the University of Kansas, US.