Clarifying McLuhan: An Assessment of Process and Product

ISBN-13: 9780313284441 / Angielski / Twarda / 1993 / 168 str.

S. D. Neill

Opis

At the time of Marshall McLuhan's death in 1980, his was a major voice in our understanding on media and society. And yet, few analyses of his impact have been written. In clarifying McLuhan, Neill provides a critical, yet sympathetic assessment of McLuhan's work and impact. While the author dismisses McLuhan's basic theory that the medium is the message, he points to McLuhan's importance, and argues for a re-examination of McLuhan as an artist and a poet.