Civic Engagement and Social Media: Political Participation Beyond Protest

ISBN-13: 9781137434159 / Angielski / Twarda / 2015 / 199 str.

Julie Uldam; Anne Vestergaard

Opis

The recent wave of protests, from the Arab Spring to the Occupy movement and austerity protests, have reinvigorated hopes for the democratic potential of the Internet, and particularly social media. With their popular appeal and multimodal affordances, social media such as YouTube, Twitter and Facebook have generated both media and scholarly interest in their possibilities for granting visibility to and facilitating the organization of activism. However, the role of social media in sustaining civic engagement beyond protest and fatalism remains under-explored. How can social media contribute to sustaining longer-term involvement of civil society? What is the potential of social media for making available alternative social imaginaries? And what role may social media play in facilitating social change through cooperation with business? This volume offers answers to these questions by providing empirical examples of civic engagement and social media in different societal contexts that explicitly address conceptions of civic engagement.

Recenzje

"The book's major strength lies in situating the role of social media in civic engagement in a broader context. ... The book also provides an expanding view of social media not merely sending and receiving social media messages but also mobilizing, organizing, and facilitating resources and movements. ... The book is a great collection of case studies examining the nuanced role of social media in civic engagement in multiple settings." (Weiwu Zhang, CBQ Communication Booknotes Quarterly, Vol. 47, January-March, 2016)

Spis treści

Introduction. Social Media and Civic Engagement; Julie Uldam and Anne Vestergaard 1. Online Activism and Institutional Change of Corporate Social Responsibility: Towards a Typology; Frank G.A. de Bakker 2. Why Some Political Opportunities Succeed and Others Fail: Bridging Organizational Levels in the Case of Spanish Occupy; Itziar Castelló and David Barbera 3. Responsible Retailing and the Greek Crisis? Corporate Engagement, CSR Communication and Social Media; Eleftheria Lekakis 4. Technologies of Self-Mediation: Affordances and Constraints of Social Media for Protest Movements; Bart Cammaerts 5. When Narratives Travel: The Occupy Movement in Latvia and Sweden; Anne Kaun 6. Corporate Management of Visibility: Social Media and Surveillance; Julie Uldam 7. From Creation to Amplification: Occupy Wall Street's Transition into an Online Populist Movement; Emil Husted 8. Nurturing Dissent? Community Printshops in 1970s London; Jess Baines

O autorze

Anne Kaun, Södertörn University, Sweden Bart Cammaerts, LSE, UK Eleftheria Lekakis, University of Sussex, UK Emil Husted, Copenhagen Business School, Denmark Frank de Bakker, VU University Amsterdam, Netherlands Itziar Castelló, Copenhagen Business School, Denmark David Barberá-Tomas, Polytechnic University of Valencia, Spain Jess Baines, London College of Communication, UK W. Lance Bennett, University of Washington, Seattle, USA