City Branding of Sialkot

ISBN-13: 9783330016972 / Angielski / Miękka / 2016 / 72 str.

Muhammad Saad Mazhar

Opis

In the face of relentless terrorism attacks in Pakistan and energy crises, it is an arduous task to brand one of the cities of Pakistan, city of Sialkot, which is endowed with remarkable industries, breath-taking tourist spots, and affable citizenry. The city of Sialkot boasts incredible facets, ranging from sport goods industries to medical surgical equipment, which needs to be amplified to embrace the uninitiated and the people who reside in distant locations. With the aim to brand the city of Sialkot, eminent personalities of diverse background are selected to elicit their impressions on the prospects of Sialkot City Branding. Out of them, some belongs to the city of Sialkot; a few of them had affinity with the Sialkot industries which are making headways right from the outset. In-depth interviews are conducted to obtain useful insights from the respondents that can make the research comprehensive and practical.

O autorze

The writer has got Distinction and bestowed with the Gold Medal in M.Sc. from Bahria University Islamabad. He boasts invaluable credentials in Marketing research, and Management sciences. His area of research includes place branding, Service Marketing and Neuromarketing.