City Branding and Promotion: The Strategic Approach

ISBN-13: 9781138488106 / Angielski / Twarda / 2019 / 186 str.

Waldemar Cudny

Opis

The book presents the rules of creating a city promotion and branding strategy. It presents the problems of the strategic management of urban areas, various types of development strategies designed for cities, and the individual principles of creating a city promotion and branding strategy.

Spis treści

1. Introduction  2. Setting the agenda  3. Defining the current situation: developing the analytical part of the strategy  4. Creating the strategic part and strategy implementation  5. City branding and promotion strategy for Tomaszów Mazowiecki (Poland)  6. Summary

O autorze

Waldemar Cudny specializes in urban and tourism geography. He is a graduate of the Department of Geography at the University of Łódź, Poland. Currently he holds a position of Associate Professor at the Jan Kochanowski University (JKU) in Kielce, Poland.