ISBN-13: 9781456381288 / Angielski / Miękka / 2010 / 290 str.
Chutzpah marketing is business boldness coupled with supreme self confidence. It is the art of doing something right, fairly, and with value. Dr. Copitch shows you how to get and keep customers by using low cost or even no cost marketing secrets. He even shows you how to get your customers to bring in more paying customers helping you build your business.