Chosen: How To Create Websites That Turn Experts Into Leading Authorities And Get Them Chosen By Their Best Clients

ISBN-13: 9781534979024 / Angielski / Miękka / 2016 / 178 str.

Ana Rosenberg

Opis

Chosen. How to create websites that turn experts into Leading Authorities and get them chosen by their best clientsA conversation about websites for modern experts that position them as a Leading Authority so that they can attract their best clients and do business on their terms.This book is for you if...- you are amazing at what you do and sometimes you feel stuck with your marketing and you struggle to connect with your audience and get your best clients.- you haven't found a way to stand out in the minds of your future clients lost in an ocean of people who seem to be doing exactly what you do.- you hear the "I-cannot-afford-it" lament more often than the healthy dose. This is what you'll discover in this book: - how your visitor chooses and buys (and the questions your visitor really wants you to answer but they'll never tell you about);- what exactly is an authority and how to position yourself as a Leading Authority in your field;- how to give generously and grow rich;- how to position your free information so that it is perceived as priceless and not drowned in the sea of all the other "free" stuff available online;- the most powerful Authority activation triggers that you can include in your website;- the pages your website needs to have and how to write them;- the secret to attract more media exposure and interviews with a simple tweak to your Contact Page;- how to use your site navigation to instantly activate your Authority;- how to structure an About Page that exudes trust and credibility and superglues your potentially best clients to you and your business;- and more