Chinese Business Culture- Theories, Examples, Figures

ISBN-13: 9783836404877 / Angielski / Miękka / 2007 / 136 str.

Andrea Schulz

Opis

Chinese Culture has shaped action patterns as well as peoples opinions inChina for several millennia. Thus, their behaviour as well as form of thinking isfundamentally different than what Westerners are used to. This discrepancy isnot only noticeable for Westerners in Chinese daily life, but also regarding tothe business world. In order to conduct business successfully in China, it is necessaryto know some basic principles of Chinese business culture. What doesguanxi mean? When does someone loose face in China? After providing a generalintroduction into the structure of Chinese society, this book gives insightinto the research conducted by the author about some selected characteristicsof Chinese business culture like guanxi, face and work attitude. It thus does notonly appeal to managers and businessmen, but also to scientists who look foran introduction into the topic enriched with empiric research data as well aspractical examples gathered in one of Chinas most vibrant urban melting pots:Shenzhen in Guangdong Province near Hongkong. On top of that, this work offersseveral interesting starting points for further research.