ISBN-13: 9780415603966 / Angielski / Twarda / 2011 / 216 str.
ISBN-13: 9780415603966 / Angielski / Twarda / 2011 / 216 str.
Recognising that creativity is a major driving force in the post-industrial economy, the Chinese government has recently established a range of creative clusters -- industrial parks devoted to media industries, and arts districts -- in order to promote the development of the creative industries. This book examines these new creative clusters, outlining their nature and purpose, and assessing their effectiveness. Drawing on case studies of a range of cluster models, and comparing them with international examples, the book demonstrates that creativity, both in China and internationally, is in fact a process of fitting new ideas to existing patterns, models and formats.