China CEO II: Voices of Experience from 25 Top Executives Leading Mncs in China

ISBN-13: 9781119583431 / Angielski / Miękka / 2020 / 288 str.

Juan Antonio Fernandez; Laurie Underwood

Spis treści

Foreword xiChapter 1: Why China CEO II ? 1China's Boom Since 2006 3Who's in China CEO II ? 6Front-Line CEO Analysis: China Then and Now 10Chapter 2: Prerequisites for China CEOs 15Must-Have Qualities for Foreign CEOs in China 17Foreign Managers' Top Mistakes in China 29Shifting from Foreign to Local CEOs 32Qualities Needed for Today's China CEOs (Either Foreign or Chinese Nationals) 42Summary of Tips 51Chapter 3: China's Changing Talent Pool 53Chinese Professional Women: Holding Up Half the C-Suite 60Meet China's Millennials 67Strengths and Weaknesses of China's Talent Pool 72HR Strategies 80Summary of Tips 93Chapter 4: China's Digital Revolution 95The Rise of China's Digital Champions 105Where Digital China Dominates 111Navigating China's Digitized Landscape 118Digital Strategies 124Summary of Tips 130Chapter 5: The Transformation of Chinese Consumers 131Profile of Today's Chinese Consumer 142Strategies for Winning Chinese Consumers 163Summary of Tips 170Chapter 6: Competing in China 171Why Multinational Corporations in China Have Lost Ground 173Why Chinese Players Have Gained Ground 182Strategies for Facing Chinese Competitors 192Summary of Tips 201Chapter 7: Managing Relations with Chinese Government and Foreign Headquarters 203Part I: Managing with the Chinese Government 204Government Relations Challenges 210Government Relations Strategies and Solutions 226Part II. Managing Relations with Headquarters 230Success Factors for China Leadership's HQ Relations 232Communicating with Headquarters 236Summary of Tips: Strategies for Government Relations 241Summary of Tips: Strategies for HQ Relations 241Chapter 8: Living in China 243Non-Work Challenges for the Foreign Manager 245Potential Problems for the Foreign Family 247"Next-Pats" in China 250Positive Aspects of Life in China 252Strategies for Adapting to China 255Summary of Tips 260Chapter 9: The Future of MNCs in China 261China's Economic Outlook 263The Changing Role of International Companies in China 267About the Authors 271

O autorze

JUAN ANTONIO FERNANDEZ is Professor of Management, Associate Dean and Director of MBA Programme at China Europe International Business School (CEIBS), which ranked 5th in the Financial Times Global MBA Ranking 2019. He has 20 years of experience in China and has co-authored six books.LAURIE UNDERWOOD is a Senior Associate Professor of Management (adjunct) with the Xi'an Jiaotong-Liverpool University's International Business School Suzhou and a senior consultant with Sino Associates. Her current areas of research, consulting, and teaching expertise include intercultural business communications, corporate communications, relationship marketing, and technology-assisted communications. She has 20 years of experience in Greater China and has co-authored three books.