Changing Minds: The Art and Science of Changing Our Own and Other People's Minds

ISBN-13: 9781578517091 / Angielski / Twarda / 2004 / 244 str.

Howard Gardner

Opis

Think about the last time you tried to change someone's mind about something important: a voter's political beliefs; a customer's favorite brand; a spouse's decorating taste. Chances are you weren't successful in shifting that person's beliefs in any way. In his book, Changing Minds, Harvard psychologist Howard Gardner explains what happens during the course of changing a mind - and offers ways to influence that process.

Remember that we don't change our minds overnight, it happens in gradual stages that can be powerfully influenced along the way. This book provides insights that can broaden our horizons and shape our lives.

Spis treści

1 The Contents of the Mind
2 The Forms of the Mind
3 The Power of Early Theories
Leading a Diverse Population
5 Leading an Institution: How to Deal with a Uniform Population
6 The Creative Geniuses Change Minds Indirectly-Through Science, Scholarly Breakthroughs, and Works of Art
7 Mind Changing in a Formal Setting
8 Mind Changing Up Close
9 Changing One's Own Mind
10 Epilogue: The Future of Mind Changing
Notes
Index
About the Author

O autorze

Howard Gardner is the Hobbs Professor of Cognition and Education at the Harvard Graduate School of Education.