Change Management Revisited: A Practitioner‘s Guide to Implementing Digital Solutions

ISBN-13: 9783031302398 / Angielski

Cansu Hattula; Ines Köhler

Opis

This book on change management is aimed at top and middle management, change managers, and change leaders - but also anyone who is managing a change project as part of a software implementation or introduction of a digital product. In this book, experts from industry and academia draw attention to pitfalls and best practices in change management from a business perspective, but also place an important focus on the human component. The book does not prioritize theoretical frameworks, but compels the reader towards a reality-check and gain a practical understanding of the topic. The authors also explore why - despite the broad knowledge available - there still is a gap when it comes to what is applied in real life.

Spis treści

Chapter 1 Change management and implementing digital solutions: An introduction and overview

Ines Köhler and Cansu Hattula

 

Part 1: Transformation processes related to digital products

 

Chapter 2 Managing digital driven change in expert organizations – The case of a Swiss hospital

Johannes Schoder, Baden-Wuerttemberg, and Philippe Widmer

 

Chapter 3 Applying Agile methodologies in digital transformation processes – learnings and challenges from 10 years of consulting experience

Maddalena D’Aniello

 

Chapter 4 From input to outcomes: Bayer’s digital transformation of agricultural business exploration

Arnd Nenstiel-Köhling, Josef Exler

 

Part 2: Cultural and organizational transformation processes

 

Chapter 5 Digital transformation within a large logistic company: from a hierarchical technocracy into networked, agile teams

Laetitia Henriot Arsever

 

Chapter 6 Pivoting to a Web3 product and building a healthy remote culture with human-centric leadership

Felicia Würtenberger

 

Chapter 7 Community building in change processes

Sara Noronha Ramos

 

Chapter 8 Summary and key takeaways

Ines Köhler and Cansu Hattula

 

 

O autorze

Cansu Hattula is a professor at IU International University (Berlin, Germany). She completed her studies in business administration at the University of Hannover (Germany) and her Ph.D. at the University of St.Gallen (Switzerland). Her research interests include change management and marketing strategy. She has worked in various organizations and startups across Germany, Switzerland, and the UK.

Ines Köhler is a 'Martech' expert with over 15 years of industry experience in corporates and start-ups. She completed her studies in communication science and business administration at the Freie Universität of Berlin (Germany) and LUISS Guido Carli in Rome (Italy). Her professional focus is on implementing new technologies and driving change.