Challenging Corporate Social Responsibility: Lessons for Public Relations from the Casino Industry

ISBN-13: 9780367868543 / Angielski / Miękka / 2019 / 162 str.

Jessalynn R. Strauss

Opis

This book examines Corporate Social Responsibility (CSR) in a particular challenging context. Casino gaming, originally the province of seedy, backdoor establishments in isolated cities, has seen a tremendous global expansion in the past two decades. Given the complex and burgeoning relationship between CSR and corporate PR, this book seeks

Spis treści

1. Introduction 2.  CSR: Walking the walk, talking the talk  3. The Casino Industry Grows Up  4. Understanding the Global Casino Industry  5. Casino City in the Desert: History and context of Las Vegas, Nev.  6. CSR in Las Vegas  7. Trouble Points: Implications of strategic CSR  8. Conclusions and Future Directions

O autorze

Dr. Jessalynn R. Strauss is Assistant Professor of Strategic Communication at Elon University, USA. She has several years of experience in public relations and marketing communication and her research interests include public relations, corporate social responsibility, nonprofit organizations, and the history and culture of Las Vegas.