Challenges in Adoption of Mobile Banking

ISBN-13: 9783659528811 / Angielski / Miękka / 2014 / 60 str.

Agarwal Hemant

Opis

Mobile banking, also known as M-Banking, mbanking and SMS Banking, is a term used for performing balance checks, account transactions, payments, credit applications and other banking transactions via a mobile phone. Mobile banking services provide time independence, convenience and promptness to customers, along with cost savings. This research primarily focus on challenges face by the Rural people while adopting themselves for Mobile banking in eastern part of Rajasthan in India.This research describe the main causes of non adoption of the technology as well as the solution and the ways by which mobile banking can be promoted and use as a very active and effective tool for mobile payments, salary and wages payments and money transfer among the rural people.

O autorze

Hemant Agarwal PG Diploma in Sustainable Rural Development from NIRD Hyderabad and UOH Hyderabad currently working with Ericsson India. He did research work on Challenges in adoption of Mobile banking in Eastern Part of Rajasthan,India. The research primarily focus on challenges faced by rural people of the area to adopt and use mobile banking.