Celebrity Endorsement : In Indian Context

ISBN-13: 9786202073684 / Angielski / Miękka / 2017 / 80 str.

Amit Kumar

Opis

This Book "Celebrity Endorsement: In Indian Context" is a research conducted in India only and showing analysis of different factors which affects consumers buying behavior. Although this study is conducted in India but we can Generalize these results as consumers thinking is somewhere same whether they belongs from any country or region .This book can be a great help if someone want to explore or working on celebrity endorsement aspect of Marketing and Advertisement.

O autorze

Amit Kumar, Assistant Professor (Management) Eternal University, India.A Management Graduate having experience of 7+ Years in Teaching and Corporate with organizations like L.R. Group,PIBM, HCL, Eternal University in India.Academic & Research Interest Area is Management, Finance & HR.