Celebration Capitalism and the Olympic Games

ISBN-13: 9781138805262 / Angielski / Miękka / 2014 / 174 str.

Jules Boykoff;¬Abar;¬Abar

Opis

The Olympic Games have become the world's greatest media and marketing event-a global celebration of exceptional athletics gilded with corporate cash. Huge corporations vie for association with the 'Olympic Image' in the hope of gaining a worldwide marketing audience of billions. In this provocative critical study of the contemporary Olympics, Jules Boykoff argues that the Games have become a massive planned economy designed to shield the rich from risk while providing them with a spectacle to treasure.

Spis treści

Chapter 1. Celebration Capitalism  Chapter 2. A Brief History of Celebration Capitalism  Chapter 3. Celebration Capitalism Clicks into Gear: The 2004 Athens Olympics and the 2008 Beijing Games  Chapter 4. The Vancouver 2010 Winter Olympics and the London 2012 Summer Games  Chapter 5. Challenging Celebration Capitalism

O autorze

Jules Boykoff is an Associate Professor of Political Science at Pacific University, USA His writing on the Olympics has appeared in academic outlets like Contemporary Social Science and Human Geography, as well as publications like the Guardian, New Left Review, and the New York Times. He has written across academic disciplines for more than a decade, publishing peer-review articles in fields such as political science, sociology, geography, environmental studies, and history.